Sherman's Travel

There we were, in a packed funicular suspended hundreds of feet from the ground, gliding our way up to the Cristo Redentor statue towering atop Corcovado Mountain in Rio de Janeiro, when my mischievous travel buddy leaned over and whispered, “I dare you to just start screaming.”

The image of that scenario – blasting out a blood-curdling scream to the baffled terror of my fellow passengers – cracked me up so much that I started laughing like a madwoman instead (which I’m sure seemed plenty disturbing in itself).

I still chuckle when I think about it, and although I opted not to scream that day, Norway’s tourism board, Visit Norway, is encouraging people all over the world to do just that, with the chance to win a trip to this spectacular Scandinavian country as incentive. The quirky tourism campaign, called “Scream Your Way to Norway” (warning: be careful clicking at work) is inspired by Norwegian artist Edvard Munch, who painted (you guessed it) The Scream and would have turned 150 this year. Read more