Sherman's Travel

The City of Lights just turned a pinker hue. Joining the ranks of Berlin, Barcelona, and Buenos Aires (Axel Hotels), Miami (Lords South Beach), and Fort Lauderdale (Royal Palms), Paris unveiled its first “straight-friendly” hotel this past Monday after nearly 19 months of construction. Located in where else? The Marais.

Christened Jules et Jim after François Truffaut’s iconic New Wave ode to bohemian polyamory, the hotel is open to all, but specifically marketed our way. Sexy and seductive, it offers up subdued luxury with partners from Moët Hennessy Diageo, Kusmi tea, Supra, and various photo galleries – the entire entrance hall is one big art show – to craft an environment that feels both high-tech contemporary, yet comfortably classic. Its 23 rooms are divided between an 18th-century house turned duplex (“Jim”) and a more modern eight-story tower (“Jules”) with views out over the rooftops of the Marais and Sacré-Cœur. The two buildings surround two quiet cobblestone courtyards and bar: It’s sure to become a new hub for Parisian trendsetters.

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