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Richly Rewarded: Over-the-top Perks from Hotel Loyalty Programs
May 31st, 2011 by Liz Webber
When hoteliers first rolled out loyalty perks programs, a few free nights at a midrange chain was considered a score. But these days upscale brands like Ritz-Carlton are jumping on the bonus band-wagon – and guests are reaping sky’s-the-limit rewards. Fighter pilot lessons, anyone?
GLOBAL HOTEL ALLIANCE DISCOVERY
How it Works: Three levels of rewards, depending on how many stays per year at any of GHA’s nearly 300 hotels: 1 night = Gold. 10-29 nights = Platinum. 30+ nights = Black.
What You Get: Gold-level members can embark on a sunset game drive – and a massage in the wild – at the Kempinski Mokuti Lodge in Namibia. Black status members can go hot air ballooning while at the Omni Tucson National Resort. ghadiscovery.com
