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Tag Results: Columbia

Tourism Campaigns to LoveWhen was the last time you were inspired to visit a destination based on a commercial you saw on TV, or a poster ad in the subway? Savvy tourism marketing offices are on a never-ending crusade to bring new visitors to their country; and with a well-placed, visually striking, simply-worded ad, they often manage to achieve their goal. But what is the key to a successful tourism campaign? Well, if you follow the lead of these five winning campaigns, the answer is: cute animals, drag queens, and a great sense of humor. Read more

Just because Old Man Winter has settled in for a bit in most of the U.S., that doesn’t mean that you should put off any plans to get out and explore. In fact, winter can be one of the more opportune times to use up some vacation days. Crowds are generally smaller, lodging rates are lower, and the stresses of travel can take a backseat to genuine discovery. Of course, things tend to go a lot smoother when you’re outfitted properly, hence this guide to some of the winter’s top gadgetry and wearable electronics.

For those planning to brave the bitter cold for a day of snowshoeing, snowmobiling, or, heck, even heli-skiing, take a hard look at Columbia’s Omni-Heat line. While a heated jacket was apparently put on ice a few years ago, the company is shipping an entire line of “Reflective” clothing that almost feels like magic when you put it on. I’d recommend an Omni-Heat base layer, stacked with a shirt and a coat. The silver material in the base layer soaks up your body heat and pushes it right back at your core, keeping you exceptionally warm without any fancy wires or washing restrictions. Read more

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