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Aloft London Excel
Aloft’s first property in the United Kingdom has opened with time to spare before the 2012 Olympics. Located close to Olympic Park in East London, the 252-room Aloft comes with the brand’s namesake loft-like guest rooms, signature grab-and-go food pantry, free Wi-Fi, and, best of all, affordable nightly rates averaging around $200.
Since its opening on July 9, downtown Brooklyn’s trendy new Aloft, the 49th hotel to open in Starwood’s “style-at-a-steal” line of worldwide destinations, has had between 90 and 95 percent occupancy. Designed with the tech- and fashion-savvy demographic in mind, its 176 rooms and four suites have an openness that defies New York City’s notoriously cramped spaces. With retro, pastel-colored alarm clocks in each room, organic accents of Amazonian fauna, and pod-shaped swivel chairs in the re:mix lobby, guests can’t help but feel groovy, making the Aloft not only a place to spend the night, but a hip hangout that’s difficult to tear yourself away from. The 24-hour re:fuel café offers light meals, snacks, and complimentary coffee that guests can grab on their way out, while the signature w xyz bar’s back wall can be pulled out and flipped at sundown into a glass wall that reflects the galactic neon lights and creates a nightclub atmosphere. Located in a residential area of Brooklyn, this Aloft is an irresistible hideaway to return to after a day of business or leisure in tourist-packed Manhattan. Rates start at $150/night; www.alofthotels.com/brooklyn
For general trip-planning information, see our Brooklyn Travel Guide.
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