Shermans Travel » Blog » Archive
Tag Results: Air New Zealand
Around the web we’ve seen a surge of travel news already this month, and to keep you up to date we’ve rounded up yesterday’s most exciting announcements, from Google Maps’ Street Roo to map Australia’s Outback, to Virgin Volcanic’s introduction of volcano expeditions. There’s also a host of new airline options and even some job postings worth looking into (especially if you, like most people, did not win this weekend’s Mega Millions lottery).
You’ve undoubtedly already heard of Virgin Galactic’s space tourism, but Virgin announced yesterday its next project, Virgin Volcanic, which will allow travel to the cores of active volcanoes (www.virginvolcanic.com). Trips in the 3-person WS1 volcano vehicle are scheduled to begin in 2015, with initial trips manned by Virgin billionaire CEO Sir Richard Branson, Tom Hanks, Will.i.am of the Black Eyed Peas, Seth Green, and Barbara Kopple, a two-time Academy Award winning documentary filmmaker who will direct a documentary on the expeditions. As Sir Richard says, “Alongside our adventures with Virgin Galactic and Virgin Oceanic, volcanoes are the next great unexplored terrain. What can I say, I lava challenge!”
Air New Zealand has announced the pending debut of its “Skycouch” option, which will allow passengers to fold out a row of three economy seats into one flat surface. The airline’s fleet of Boeing 777-300 operating between Auckland and Los Angeles or London will be equipped with 22 Skycouch units, beginning in April 2011. The company plans to make its “cuddle class” an option on all long-haul aircrafts by early 2012. For a couple traveling, buying the middle seat will cost an extra $1,400 per person, but the total cost for the trio of seats (averaging about $7,600), is substantially less than the cost of one lie-flat business class seat (nearly $10,000).
Halfway across the world, Air New Zealand is putting their own spin on “grinning and baring it.” Indeed, as other airlines struggle to balance their budgets and shed unnecessary staff, this innovative and daring company is shedding something else altogether, as revealed in the launch of their cheerful and refreshing new ad campaign. Their “Nothing to Hide” ad and “Bare Essentials of Safety” in-flight video, introduced last Monday, feature Air New Zealand employees in immaculate uniforms – that are entirely painted on. The ad invites leery travelers to hop onboard and secure low fares that, like certain Air New Zealand employees, have “nothing to hide” (in short, there are no additional hidden fees). The buzz-generating campaign brings a saucy, lighthearted attitude to an industry that has been mired in dismal revenue losses and cutbacks, asking travelers to choose Air New Zealand for their cheeky simplicity and quirky sense of humor as much as for their transparent pricing.
Sign up for the Top 25 Newsletter
to get exclusive weekly deals