Sherman's Travel

Hey movie buffs! We’ve got the scoop, hot from across the pond, that London’s celeb-favorite hotel The May Fair is launching an exciting new EatFilm club for guests early next year. Featuring “brunch and a movie,” “dinner and a movie” –type events, the club will showcase flicks from the British Film Institute’s exclusive archives (the largest in the world) in the hotel’s own high-tech private theater (built as part of the historic property’s $140 million revamp in 2006). Host of the London Film Festival and numerous press-only movie premieres (The Queen held its world premiere there in 2006, and rapper 50 Cent‘s new movie Dead Man Running made its debut at the hotel last October), the posh screening room boasts 201 seats decked out in Ferrari-leather and is the only private theater in Europe with 3-D capability. The club will also employ nifty audience-interactive remote controls members of the press use to review movies at premieres, and The May Fair is in talks with the BFI to provide exclusive discussion forums with notable members of the Institute after screenings.

The EatFilm club is set to premiere just in time for London Fashion Week, February 19-23, 2010 (for which The May Fair is, naturally, the “official hotel”). And guess what? Guests can snag a special savings rate of 20 percent at the hotel from January 1 – February 28 (book by January 31). Starting at £175/night ($285/night), the package includes a complimentary room upgrade (pending availability), breakfast for two, and “two for one” dinner at the hotel’s acclaimed Amba Bar & Grill. Regardless of whether fashion or film is your forte, better book now for a front-row seat at London’s hottest hotel!