The Roxy Hotel, Formerly the TriBeCa Grand, in New York City
The Roxy Hotel/Francois Halard

New York City’s TriBeCa Grand Hotel walked an interesting line — it was both a trendy hotspot and a venerable landmark, a place to blend into a tony, residential neighborhood and a place to be seen. Now, this property is getting a whole new look and feel.

The hotel has been renamed The Roxy, complete with a bulb-lit marquis, and is undergoing an extensive renovation. We recently visited the hotel and chatted with its General Manager, Yadira Martinez, who told us that the re-do will invigorate the hotel’s rooms and public offerings — and further differentiate the property from its sister, the SoHo Grand. By spring, the lobby will host an outpost of Jack’s Stir Brew Coffee and a Blackstones salon. A new downstairs jazz club, The Django, is already open for business, and you’re just as likely to meet a band or a DJ performing in the lobby lounge as you are a concierge.


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Music and performing arts are the pervasive themes. There are Marshall amp speakers and turntables in the newly styled suites, along with a curated selection of vinyl. Even the gold-toned, vintage-style wallpaper in the bathrooms feels cinematic; Martinez pointed out that the pattern is similar to that of the iconic carpeting in the fictional Overlook Motel in The Shining.


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Look for rooms fully redone in browns, oranges, and golds with textured wallpaper, leather accents, and midcentury-style chandeliers. In the meantime, if you want to test drive the new vibe — which is already in full swing in the lobby — the hotel is open while it’s undergoing renovations. Even better, it’s offering guests 20 percent off stays. Find rooms starting at $280 per night through March using booking code ROXYINTRO. You might also nab some even lower rates — as low as $245 per night — on Expedia over some very select dates within this time period.

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