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whereto travel app shermanstravel

Dear Reader,

Travel should always inspire us. But who hasn’t stared blankly at an airline website, or faced the daunting set of choices in a hotel booking engine, hoping that they’re making the right decision? The time spent away from the bustle of our daily lives is so precious, and travel is such a complicated, expensive endeavor. No wonder we’re all feeling a little overwhelmed at the number of options out there. Plus, isn’t travel supposed to be fun?


We here at ShermansTravel believe that it should always be fun — and that the process of discovering and booking your next trip should come with a little bit of its own wonder and excitement. Enter our new vacation recommendation app, WhereTo.

To use it, you don’t have to know where you’re going — only who you are and what you love.

Craving a beach getaway, but need it to come with a vibrant food scene? We’ll invite you to consider Bali, or Rio de Janeiro, or Barcelona. If you want to vacation on more familiar territory, we’ll show you specially curated hotel options that are within driving distance of your home.

The destination and deals results are matched to your personality and your travel preferences. The app includes options for style hounds, food snobs, families, people who love to be on the move, others who simply want to unplug by the pool, and more. We even have choices for skittish travelers — and for those who are bold enough to describe themselves as, well, boring. Want to try different combinations of travel personas and trip types? Go for it. You can search for your indulgent Kim Kardashian-style getaway one day and your quiet family reunion trip the next.

The best part, though, is that WhereTo aims to give you much more than just ideas — and a serious case of wanderlust. For every getaway we recommend, we’ll show you prices that fit within your specified budget and booking links, so you can go straight from travel inspiration to travel reality. The app shows you offers that you won’t find anywhere else — including our own website and newsletters — and lets you save your searches and share them with your friends and family. It even sends you new trips as they become available.

We invite you to try WhereTo and share your stories with us about what kinds of trips you discover and where you’re going next. (iOS here; Android here.) And don’t forget to give us a shoutout at @ShermansTravel when you’re on your way to Hanoi, or Buenos Aires, or Marrakech… or maybe somewhere you’ve never even heard of yet.

Happy, safe travels,

ShermansTravel Director of Publishing Laura Motta







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