Psy New Face of Korea TourismThe Korean YouTube sensation, PSY, has become the newest face of the Korea Tourism Organization – naturally. The tourist board’s most recent initiative, Wiki Korea, features the “Gangham Style” star giving tutorials on Korean slang, food, and popular destinations. Our favorites include “bulgeum,” the term Koreans use for clubbing on Friday nights (it literally translates to “fire Friday”) and “samgyeopsal,” the country’s popular pork BBQ dish (best served with a glass of champagne, we’re told). To learn more, visit their website, and practice for your next trip. Check out the video here!

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