Lords New York Pride Takeover Hotel On RivingtonFor a property that’s already redefined the “gay hotel” genre from cruisy all-male clothing-optional inns to a more snappy, design-driven all-inclusive affair, Lords South Beach is now staging what might be an industry first: a hotel takeover-pop-up at the hyper-modern Hotel on Rivington, just in time for New York City Pride, June 18-30. And saving you 15 percent while they’re at it.

And what does that mean exactly?

Design-elements from Lords like the iconic Marilyn portraits by Richard Bellino will be bringing Miami’s Art Deco District to the tenements and trendsters of the Lower East Side with re-styled rooms and a re-painted lobby (snappy neon pink, naturally). In essence, it’s the spirit of the brand dipping its toes into the NYC market – perhaps hinting at a full-blown property down the road – so it doesn’t just end at the design elements.


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Lord’s SoBe staff and ambassadors will be on-hand to dispense Lords-branded key cards and shuttle guests to exclusive imported parties (like the Penthouse Series “Proud to Party Fetish Beach Party” on Friday, June 22) as well as outside partnerships with city stalwarts Industry and Party Calypso. Guests will find gift bags upon check-in with Pride essentials from Babeland toys, Kiehl’s, Perrier, and Out magazine. Even the Miami property’s iconic 9-foot polar bear sculpture will be making an appearance, albeit in inflatable form. On Saturday, a “Proud To Be Creative” brunch will be held in partnership with Out magazine and the Kipton Art Foundation. Guests will also be able to extend its “Rooms that Matter” program which donates 10 percent of select room sales to LGBT charities with a choice to donate $10 from their room rate to either the Aqua Foundation or Hetrick-Martin Institute.

Lords New York at the Hotel on Rivington package includes:

  • 15 percent off Hotel on Rivington’s Best Available Rates
  • Exclusive access to Lords “Proud to Party” event on Friday June 22nd
  • 2 welcome cocktails in CO-OP Food & Drink
  • Lords Hotel New York welcome gift bag
  • Priority reservations to Out magazine’s “Proud to be Creative” brunch on Saturday June 23
  • Optional “Rooms that Matter” donation to LGBT charities

Click here to book. Rates start at $268. Two-night minimum required. NYC Pride runs June 16-24, with the package available June 18-30th.

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