The budget-minded brainchild of the sexy Starwood chain, Aloft Hotels has quickly emerged among the industrys tech-savvy front-runners, offering guests a bevy of in-demand tech amenities (free Wi-Fi in all of its properties; popular social media campaigns; innovative in-room plug-and-play systems that connect guests’ gadgets to the hotels’ flat-screen TVs). Now, several of the brand’s sleek hotels are in the midst of piloting what’s proving to be a wildly successful Smart Check-In program, which allows on-the-go guests the freedom to automatically check into their hotel rooms without ever having to make a pesky check-in stop at the front desk.
The program works something like this: Powered by radio frequency identification (RFID) technology, participating guests receive a text message on their mobile devices on the day of their stay, which gives them their room number and immediate and direct access to their rooms, via a keycard (the card is sent out to Select Starwood Preferred Guest members who have enrolled in the pilot program). The SPG/Aloft-branded RFID card can also be used for on-site bar, restaurant, or retail purchases, to boot. Participating properties include Aloft Lexington (MA), Aloft Harlem, Aloft Brooklyn, Aloft Dallas, Aloft Jacksonville Tapestry Park, and Aloft London check out the program’s promotional video over at YouTube for more deets.
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