Set at the epicenter of Spain’s capital city on the lively, cafe-lined Plaza de Santa Ana, hip hotel ME Madrid Reina Victoria is now offering ShermansTravel readers an exclusive discount on their design-savvy digs, with reduced rates from just $149 per night (a savings of as much as 35 percent off) throughout 2012, with plenty of extras thrown in, including a complimentary room upgrade, late checkout, VIP guest status, and more.

The hotel is a hotbed for hobnobbing celebrity A-listers (the likes of Jennifer Lopez and Halle Berry have counted amongst recent guests) and “it” nightspots popular with its hip hotel clientele and local scenesters alike. At the rooftop bar, The Roof’s (hotel guests are granted VIP access), views are even more intoxicating than their signature ME Mojitos, while the new Mint Terrace sidewalk tapas bar debuted this summer, offering an alfresco oasis for tapas and a choice selection of beers and wines.


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Set behind the fabulous 1920s-era facade of the former and since fully renovated Gran Hotel Reina Victoria (the mounted bull heads in the ME Lounge serve as a nod to the former hotel’s incarnation as a favorite lodging of bullfighters), ME Madrid debuted in 2008 as the prototype for the experiential ME brand (think W Hotels à la Spain), part of Spain’s Sol Melià hotel group. The ME chain now has four properties in Spain and Mexico, and will welcome its newest outpost in London this month (a new ME Vienna is also in the works for next year).


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Common ME Madrid areas come saturated in smart contemporary design and sensory indulgences: lobbies and lounges are set aglow in candlelight come nightfall, a signature melon-and-cucumber aroma permeates the air, and music changes from a more mellow daytime mix to upbeat evening lounge tunes.

The sleek 192 rooms come equipped with extras like Aveda amenities in the bathroom and plenty of technological trimmings to keep guests entertained, including iPod hookups and DVD/CD players with surround sound systems, plasma TVs, laptop safes, mood lighting options, built-in U.S. and UK electrical adapters, and complimentary Wi-Fi. Guests can select from a library of DVDs and CDs at the front desk, or borrow preloaded iPods.

Readers can mention “ShermansTravel” and reference “package #503087” when calling in (877-954-8363) to get discounted rates from $149.90/night, including taxes, along with a free welcome drink, a late 3PM checkout (based on availability), and special VIP guest status (including the services of a dedicated “experience manager”). This exclusive deal can be booked for stays through December 31, 2012, with no minimum-stay requirements or blackout dates. Visit www.memadrid.com for more info.

For general trip planning information, see our Madrid destination guide.

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