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Marriott Announces Five New Edition Hotels
Marriott International announced today that it will open five new hotels for Edition – the company’s boutique, luxury lifestyle brand – on three continents. Plans are underway for Editions in New York, Abu Dhabi, and Bangkok, while contracts have been signed for additional hotels in Los Angeles and Gurgaon, India. Marriott Edition enlisted the help of Ian Schrager, hotelier and real estate developer, to pioneer the creative design and positioning of the hotels. Schrager is well known for Studio 54 and the Mondrian Hotel in West Hollywood, among others.
Manhattan’s Clock Tower building, on Madison Avenue, will be home to the New York Edition; the renovation and transformation of the historic building are set to begin in late 2012. The Bangkok Edition, opening in 2015, will be in one of the tallest buildings in the city, and will be part of a mixed-use development.
This announcement comes after the growth of Marriott Edition was stalled as a result of the economic downturn. Marriott plans to have six Editions operating by 2015: In addition to the already open hotel in Istanbul, hotels are in the works in London, Miami Beach, Mexico City, and Barcelona.
The original Edition, in Waikiki, became embroiled in controversy just under a year after it opened in October 2010 when the hotel’s operators, Aqua Hotels and Resorts, suddenly cut ties with Marriott after claiming the chain hadn’t done enough to support the fledgling property. Marriott promptly sued Aqua. The hotel’s management company later filed for bankruptcy. The property now operates under the name The Modern Honolulu.
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