A new report from research firm In-Stat estimates that less than 10 percent of passengers who have access to in-flight Wi-Fi are using it, possibly because its too expensive. Currently, Gogo the biggest in-flight Wi-Fi service provider in the country charges anywhere from $5 to $13 per use, depending on the length of the flight. Frequent flyers may also buy a $35 monthly pass, but even business travelers, it seems, enjoy a couple of unplugged hours to themselves from time to time.
Still, slow sales arent stopping the growth of the in-flight Wi-Fi industry. Internet access has only been available on planes for a year and a half, and less than 1,000 domestic mainline commercial jets are wired for Wi-Fi. According to the study, this number is set to more than double by the end of the year, and In-stat predicts that revenues from in-flight internet will reach $95 million, up from about $7 million last year. Even so, if passengers dont start signing online, airborne Wi-Fi providers might have to lower their rates were keeping our fingers crossed.
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