Winks Kidzzz Club PhotoThe idea of a sleep concierge is nothing new, at least to New York City midtown hotel The Benjamin, who originated the job about a decade ago to pamper restless out-of-towners. Recognizing that one of a parent’s more irritating issues is a child who’s either fighting sleep or claims she’s too excited to attempt it, the hotel is introducing a new program geared toward getting your young ones to bed.

The program, known as the Winks’ Kidzzz Club, is geared toward kids 2-12 and makes thoughtful amenities available, such as kid-sized bathrobes, bedtime books, and pillows tricked out with lullaby-playing iPods. But perhaps the biggest club perk is knowing that Benjamin sleep concierge Anya Orlanska is on duty to dole out tips geared toward vacationing kids.


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“Being in a new environment or the excitement of traveling sometimes makes it challenging for kids to fall asleep,” Orlanska suggests, which is why I have to chuckle at her tip to “stick to your bedtime and napping routine if possible,” because speaking for my own vacationing kids, it’s never possible.


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However, three of Orlanska’s tips are quite actionable on a family vacation and could be put to use at home, too: “Allow time between sightseeing and bedtime for kids to wind down from the day’s excitement; encourage kids to avoid caffeinated drinks, like soda, after lunchtime so it doesn’t keep them up; [and] don’t engage in any very stimulating activity an hour before bed, like watching a scary movie.”

Even with those tips as take-away, the Benjamin would like to remind you that it’s got an optimal sleep environment, including double-glazed windows and one of a dozen different specialty pillows for picky kids and parents channeling their inner Eloises.

By way of introducing the “kidzzz” club, the Benjamin is offering a two-night minimum “Good Night, Sleep Tight” package through the end of the year that includes a one-bedroom suite, beginning at rates upwards of $459 per night, not including tax. The deal includes two adult and two kiddie passes to the Central Park Zoo (a $38 value), an activity that by turns may tire your kids out or get them so riled up you may need some additional on-site advice from your sleep concierge.

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