Shermans Travel » Blog » Marriott’s New Boutique Brand Edition Launches in Hawaii
Marriott’s New Boutique Brand Edition Launches in Hawaii
Move over, Andaz and Aloft – Marriott has finally rolled out its own boutique brand with the opening of the Waikiki Edition. Developed for Marriott by the one and only Ian Schrager (whose credits include the original Studio 54 and West Hollywood’s Mondrian Hotel), Edition hotels promise an individual feel and experience in jetset destinations around the world.
Though the Waikiki launch was a bit low-key – the official grand opening isn’t until October 15 – the hotel opened to guests last week. Eschewing the kitchy Hawaiian prints, the 353 rooms and suites provide perks like Frette linens, free Wi-Fi, and oversized showers. We’re particularly intrigued by the surfboard sculpture in the lobby (constructed from the broken boards of surfing greats like Kelly Slater and Christian Fletcher) and the secret lobby bar located behind a bookcase.
The Edition isn’t on the fabled Waikiki Beach, but it does have its own faux beach, as well as two swimming pools, tropical gardens, and an outdoor movie theater. Iron Chef Masaharu Morimoto brings his signature fusion of Western and Japanese cuisine to the hotel’s Morimoto Waikiki. Hip partygoers will appreciate the Crazybox nightclub, which forgoes the disco lights in favor of 40,000 antique light bulbs. A smallish spa (four treatment rooms) rounds out the offerings.
Through October 15, you can book rates at the Waikiki Edition starting at $195/night for travel through February 28, 2011. After that, starting rates jump to $375/night – so be sure to book now!
An Istanbul Edition is scheduled to open in early 2011, with plans for future hotels in Barcelona, Bangkok, South Beach, and Mexico City.
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